General News

BCIC’s Managing Director Peter Levy EduFocal Speech

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Let me start by thanking the EduFocal team for inviting me to make a few remarks today. It’s an exciting occasion and I’m thrilled to be here in any capacity.

I’m going to ask you to indulge me for a minute. In keeping with the educational theme, I’d like to ask you to raise your hands if you have a personal twitter account.

And keep your hand up only if you’ve personally made a post to twitter in the past seven days.

Thanks. The relevance of that question today is that I met Gordon on Twitter. Were it not for that fledgling communication medium, neither I, nor more importantly BCIC’s money, would be present today.

I see that as an illustration of the opportunities that can be thrown up through the use of interactive technology.

What I know about the educational system is what I have gleaned from having three children in school, and also by being married to a lady who I, and her students, consider to be the best school teacher in Jamaica.

But like many, I have pondered on the issues facing us in Jamaica as we struggle to make it possible for our young to deliver on their enormous, if not limitless potential. I have looked at school buildings that are shuttered for a quarter of the year, and thought “There must be a way to extract more value from those resources”, even while admitting that getting more from physical resources is only part of the solution.

And then I came across Gordon and EduFocal, who aren’t just thinking outside the ‘box’ or classroom if you will – instead they are promising to blow it up.

That’s what excites me – the possibilities that arise when new techniques are applied by young, energetic minds, to old, seemingly intractable problems.

And that’s why I’m thrilled to be here on behalf of BCIC to wish Gordon and his team all the success in the world.


Visit BCIC here


Hundreds benefit from EduFocal partnership with Fun4Kidz Sanya Richards Fast Track Program

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The Fun4Kidz Sanya Richards Fast Track program, sponsored by USAID Jamaica, has partnered with EduFocal, the new online interactive learning platform for GSAT and CSEC students, to provide full EduFocal membership to hundreds of students spanning five schools. These schools include Holy Trinity High, Tarrant High, Penwood High, Bridgeport High and Waterford High.

The Sanya Richards Fast Track Program is the brainchild of Sanya Richards Ross, Jamaican American Olympic gold medallist, and Andrew Post of the Fun 4 Kidz Foundation. Since its inception in 2007, the program seeks to combine sports with literacy and numeracy in a dynamic and outstanding initiative enjoyed by youth in Richards Ross’ native island home of Jamaica.

EduFocal’s main objective of changing the way GSAT and CSEC students see learning by presenting it in a fun, interactive environment is a great match for the objectives of the Fast Track program. Launched in March 2012, EduFocal has already received endorsement by the Minister of Education, the Honourable Ronald Thwaites who states that ‘Persons in the education industry are tired of the same conventional, ineffective methods of getting information across to students,’ and believes that ‘EduFocal presents a refreshing method of incorporating learning with play.’

The partnership hopes to foster a fruitful relationship between both entities by endorsing and furthering their objectives and assisting in the educational development of the students of the five benefitting schools.


EduFocal is an online interactive learning community offers preparatory questions for the GSAT and CSEC programmes, presented in a manner akin to popular role-playing games (RPG). It is focused on using technology to enrich the learning experience outside of the classroom as well as to help ideate and innovate the way we move forward with technology in education.

For further information, please contact us at

General News

EduFocal for Teachers: How teachers in Jamaica and the Caribbean will benefit

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When I was brainstorming in the early days I was thinking of ways to “involve” teachers in EduFocal as much as students would be involved.  This “involvement” would begin with teachers submitting questions to us. The premise would be that teachers submit questions and get paid based on these submissions.  But with that idea came a few problems:

  1. How would a teacher get paid? Would they get a fixed salary? If so, what if we don’t have enough members on EduFocal to pay salary and other expenses?
  2. How can you have 50+ teachers for one subject, charge $2000 per year and still manage to remain profitable if paying each a fixed salary?

So, in its most simple form, that system would not work. Enter “performance pay” or as I call it, “commission”. Teachers get from EduFocal as much as they put in, or as the old adage goes they “reap what they sow”.

We came up with three key metrics to measure how much a teacher is paid monthly:

  1. How often they submit questions to EduFocal
  2. How well students are doing on the tests set by said teacher
  3. How they’re [teachers] rated by students at the end of every test.

1. How often they submit questions to EduFocal

Not getting into the dynamics of it ( for obvious reasons), but the more questions a teacher submits to EduFocal the more they’re paid at the end of the month. Each teacher has their own style of writing questions ( both multiple choice and short answer). Teachers also have the ability to leave hints for any question they like. These are the things that will influence how a student rates a teacher at the end of a test. Naturally, some students have their own biases so even if a teacher creates excellent questions they may give the teacher a low rating ( more on this in number #3).

2. How well students are doing on tests

This is kind of self explanatory.  The better students are doing on the tests you create, the higher your payout at the end of the month. This is measured in aggregate.

3. Star Ratings

At the end of every test a student has the ability to rate a teacher. 1 star being the lowest rating and 5 star being the highest. Like #2 this is measured in aggregate . As I mentioned in #1 some students, because of their own biases, may not rate a teacher at all or they may give the teacher a low rating. Conversely, teachers may get very high ratings from students who like them. Because of the potential issues that may come with this metric, it has the lowest weighting. i.e. it doesn’t significantly affect a teacher’s payout.

In a sense, EduFocal is the great equalizer for all teachers.  Whether young, old, experienced or rookie, you get out what you put in. So you may find that one month you earn as much as $100,000 JMD while only earning $8,000 JMD the next month.




Teachers are listed by popularity on the subject page. The less teachers in a particular subject area the better it is for that particular teacher ( students have less to choose from). Basically, the larger EduFocal gets the better it is for teachers. So it’s in everyone’s best interest to get as many students on EduFocal as possible. Imagine when we expand into other Caribbean countries.



I said in my first paragraph that the teacher’s involvement begins with just question submission, but, there is more to come. This is just the beginning…

We’re always developing so expect some exciting things in the near future.

General News

Rationale behind the EduFocal Logo

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This mark consists of two swirls that come together and overlap to create a full circle.

The overlapping of the shapes represents EduFocal’s mission of connecting students with teachers. The shapes also represent how students can become mentors as they learn and reach a certain level. This is shown by the shape of the swirls, which starts as a small point, and then grows and widens until they overlap to create a full circle.

For the wordmark, a sans serif typeface was chosen for its clean and contemporary feel. However, this specific typeface also has organic details that make it both approachable and unique.

Blue was chosen as the main color for this mark because it is thought of as a friendly and trustworthy color. This particular bright shade of blue is vibrant enough to make it stand out among others

The color purple was chosen because it was a nice compliment to the main blue color of the logo, without competing or overpowering it. Purple is also associated with inspiring creativity, which is important in the education world.

Tip: Look close enough and you’ll  see an e inside the circle. 🙂 

General News

The EduFocal Blog is Live!

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Hey Everyone!

Welcome to the EduFocal blog. Not much to see…or read right now but a lot will be posted here on important and not so important things from us.


Explore the Blog